Formula E goes free-to-air in China

Official launch event for the Formula E Beijing ePrix courtesy FEH

Formula E will be broadcast in China by CCTV-5 and will be free to watch.

In a deal announced today, all 10 races of the maiden 2014-15 season will be broadcast in full, and the Beijing opening event will be televised live. The link-up gives Formula E a platform to reach a potential audience of 200million people, and joins the sport’s TV portfolio that already includes Fox, ITV and TV Asahi.

Formula E organiser FEH also revealed that there is a Chinese version of its official website, which includes Chinese social media channels. This could prove pivotal to how the mooted Fanboost feature works, whereby spectators vote to give their favourite drivers additional push-to-pass turbo boosts. Which social media platforms are used, and how they will be coordinated given that many Western platforms are not available officially in China, has not yet been detailed.

Image courtesy of FEH.

“On June 12 it will be exactly 100 days before Beijing hosts the opening ePrix,” said sport organiser Alejandro Agag. “Today I walked part of the circuit and visited areas where the first infrastructure holes have already been drilled. We’re delighted to have signed the initial broadcast deal with CCTV-5 increasing our global reach and showcasing sustainable mobility to an even wider audience.”

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