As election season gets underway in Britain, two figures in white suits set out win over the public in this highly amusing and particularly timely offering from Virgin Racing. It’s not appointment to No 10 that these boys are after, however. Rather, Sam Bird and Jaime Alguersuari are canvassing for Fanboost goodies, those extra power boosts that may get them closer to podium positions come race day.
The media team at Virgin has been particularly active on YouTube in a bid to build a long-term audience that will lead to the thus-far elusive Fanboost nominations. While some drivers still feel that the whole concept of additional power blasts won through popular vote sits uncomfortably with their idea of what motorsport should be, clips like these offer the chance for fans to see their favourite drivers in an entirely new light. That’s got to be a good thing for the future of the sport (and it would certainly make for a more memorable general election, too).