Kickstarter success for Current E

Current E Beijing 2014 magazine cover mockup

Current E has successfully secured funds to produce a print publication following the Beijing 2014 Formula E race. The project was run on crowd-funding platform Kickstarter, which allows people to pledge their support in return for rewards – in this case, copies of the publication.

“We’re very excited to have reached our Kickstarter target, which will allow us to print our Beijing 2014 publication,” says Ross Ringham, editor at Current E. “We’ll be doing a low volume print run, which will make the edition particularly exclusive. Thank you to everyone who has supported us.”

The publication will be filled with pictures captured by Current E photographer Shiv at the Beijing race, as well as all the data from the race and interviews with people such as race winner Lucas di Grassi and team principals Alain Prost, Mark Preston and Thomas Biermaier. “Both Shiv and I are accredited for the entire 2014-15 season, and we’re pretty familiar by now to most people involved with Formula E,” Ringham explains. “That means that we’re able to get stories and pictures that you simply won’t find elsewhere.”

Current E produced the printed preseason guide that was distributed free of charge to members of the public at all five days of preseason testing, earlier this summer at Donington Park. “The guide was very well received – in fact, the second edition was sponsored by DHL and came with a fantastic supplement taking a behind-the-scenes look at Mahindra’s operation,” says Ringham. “Our art director Naomi Panter is looking forward to building on that initial foray with this larger, more in-depth publication.”

The Beijing 2014 publication will be printed on 100% recycled paper, using vegetable-based inks, power from 100% renewable sources and waterless printing technology. Each copy will be mailed using DHL’s carbon neutral distribution programme, meaning that its shipping will have zero impact to the environment. Funds are being collected now through Kickstarter, to have the publication printed and ready for distribution before the end of the month.

Ringham concludes: “We’re very much looking forward to sharing the publication with you – and creating another following the Putrajaya round in November.”

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