Video: Formula E promoter Alejandro Agag talks to Bloomberg’s Money Moves segment about the developing series, including free entry and targeting younger audiences.
“We want to race in cities because we want to show that the electric car is the solution for the city,” says the charismatic Spaniard. “We want more electric cars in the streets. If we achieve that, we’ll fight pollution and have cleaner air in the cities.”
On the subject of entry prices and target audiences, he says: “We will be selling tickets, but there will also be free access for those not seated in the grandstands. The cars will be fast and competitive – to see them in narrow streets will be exciting. We’ll have top drivers from around the world – Japan, Brazil, US – to race.”
Agag points out that the lower noise levels of electric racing will enable families and children to be much closer to the action. This, he hopes, will help attract a younger audience to the sport, along with digital technology that will provide an interactive experience.